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What should your website actually cost?
Answer 5 quick questions about your business and get an instant, honest 2026 price range — built from real market data, not a sales pitch.
Different industries need different features — pricing reflects that.
Home, about, contact, plus a page for each service or category.
Tap all that apply. These are the real cost drivers.
Online booking / scheduling
Online store / e-commerce
Live reviews integration
Blog / resource hub
Service-area / location pages
Lead capture forms & automation
Payment / financing integration
Membership / client portal
Unique words and real photos are the #1 thing that makes a site rank and convert.
I'll provide my own
Pro copywriting
Pro photography
Both — full package
Standard (2–4 weeks)
Rush (about 1 week)
This is a planning estimate based on real 2026 pricing (median custom site ≈ $5,000; average ≈ $6,760). It's not a binding quote — your exact number depends on your content and integrations, which we confirm after a quick look at your business.
How much does a website cost in 2026?
A custom small business website costs between $3,500 and $8,500 for most service businesses in 2026. The single biggest factor isn't design — it's how much the site has to do and how much unique content has to be written. A 5-page brochure site sits near the bottom of that range; a 12-page site with online booking, service-area pages, and live reviews sits in the middle; e-commerce and multi-location builds run higher.
| Tier | Typical price | Best for |
|---|---|---|
| Starter | $3,500 | Up to 5 pages, contact form, mobile-first, SEO basics |
| Growth | $5,000–$6,000 | 10–12 pages, online booking, reviews, blog, local SEO |
| Pro / custom | $8,500+ | E-commerce, multi-location, integrations, custom features |
What actually drives the price up
- Functionality, not pixels. Online booking, e-commerce, and client portals are real software — they cost more than another static page.
- Unique content. Custom copywriting and real photography are the highest-ROI line items because they're what make Google rank you and visitors trust you.
- Page count & service-area pages. Each city or service you want to rank for usually needs its own page.
- Integrations. CRM, payment, financing, and scheduling tools each add setup time.
Frequently asked questions
How much does a small business website cost in 2026?
A custom small business website costs between $3,500 and $8,500 in 2026 for most service businesses. Starter sites with up to 5 pages run around $3,500, growth sites with booking and 10–12 pages run $5,000–$6,000, and larger custom builds with e-commerce or multi-location pages run $8,000 and up. DIY builders cost $0–$300 but rarely rank or convert.
What makes a website cost more?
The biggest cost drivers are page count, online booking or scheduling, e-commerce, custom copywriting, professional photography, multi-location or service-area pages, and integrations like CRM or payment systems. Design complexity matters far less than functionality and the amount of unique content that has to be written.
Is this calculator accurate?
The estimate reflects real 2026 market pricing for custom small-business websites, with a median around $5,000 and an average near $6,760. It's a planning range, not a quote. Your exact price depends on your specific content, integrations, and timeline, which we confirm after seeing your business.
Do I have to pay before I see anything?
No. We design a free custom landing-page mockup for your business first — you see real work before you commit a cent. Start with a free preview here.