Salon website design that earns the next booking — and the one after that
Salons, barbershops, nail studios, tattoo artists, lash & brow specialists — your clients book on vibe. We design elegant, photo-rich websites with frictionless booking that earn the second appointment.
Hair salon website, barbershop website, nail salon website — we build for every chair
From a solo stylist renting a single chair to a multi-location regional brand with a junior team. If you're in any of these, we have shipped beauty studio website design that works for your operating model.
Editorial photography meets one-tap booking
Beauty clients buy a feeling before they buy a service. Your website has fifteen seconds to sell the chair, the room, the stylist, and the result — and then it has to make booking easier than texting a friend.
Editorial-quality photography
Your work is the product. We design every hair salon website around full-bleed before-and-after galleries, close-up texture shots, and lifestyle imagery that reads more Vogue than Vistaprint. We art-direct the shoot, write the shot list, and crop every image for the device it will be seen on.
One-tap booking from any page
The biggest leak in salon website design is a "Book" button that opens a popup, which opens a new tab, which asks for a login. We embed Square Appointments, Vagaro, Booksy, Fresha, GlossGenius, Boulevard, or whatever you use directly into the page — so the client picks a service, sees the time, and confirms in three taps.
Stylist personalities, not generic bios
Clients pick a person, not a salon. Every barbershop website and beauty studio we build gives each stylist or barber their own page with a real portrait, a written voice, the services they specialize in, and a direct booking link. New clients come in already feeling like they know their stylist.
Service menus that price the dream
"From $85" sells the appointment. "Starting at $85, balayage from $240, color correction quoted in person" sells the upgrade. We design service menus that present tiers visually, include the right duration and starting price, and make add-ons obvious — so the average ticket goes up without anyone feeling sold to.
Instagram feed without the lock-in
Your nail salon website should feel as alive as your grid. We embed your Instagram feed natively — without third-party widgets that slow the page down — and link new visitors to your social so they can pre-stalk the work before they book. Your best portfolio is updated every time you post.
Gift cards, retail, and rebooking built in
Beauty studio website design that only books new clients is leaving money on the floor. We add gift card sales for fourth-quarter revenue, retail e-commerce for the products you carry, and rebooking nudges that earn the second appointment — the one that turns a first-timer into a regular.
See a beauty & personal care site we built
Luna Studio is a real-world example of how we design for beauty & personal care. Same craft, same standards, your brand.
See Luna Studio →Common questions from beauty & personal care owners
Do you build websites for hair salons, barbershops, nail studios and other beauty businesses?
Yes. Beauty and personal care is one of our most-shipped industries. We have built sites for hair salons, barbershops, nail studios, tattoo artists, tanning salons, estheticians, makeup artists, and lash and brow specialists. Whether you are a solo stylist with a chair in a shared studio or a multi-location regional brand with twelve chairs and a junior team, the same design fundamentals apply — make the work the hero, make booking effortless, and make returning feel obvious.
How long does it take to launch a salon website?
Most beauty and personal care websites we design go live in two to four weeks from kickoff. That includes brand discovery, on-location photography direction if you need it, copywriting, design, build, booking integration, and a hands-on training call before launch. The lever that moves the timeline is content — if you already have polished photos, service menus, and stylist bios ready to go, we can compress to ten days. If you need a full photo shoot and bio writing, plan for four to six weeks.
What is included at each price tier?
Our Essential tier covers a single-page launch with hero, services, gallery, team, and booking integration — perfect for solo stylists and barbers. The Studio tier adds individual stylist pages, a Stories or editorial section, multi-location support, gift card sales, and Instagram feed embedding. The Flagship tier is for larger salons that want loyalty programs, custom booking workflows, retail e-commerce for product sales, and full editorial photography production. Every tier ships with a real CMS so you can swap photos and update service prices in minutes.
Can I update the website myself after launch?
Yes — and you should. Every site we build comes with a CMS designed for non-technical owners. You can add new gallery photos, update service prices when you raise rates, write a holiday hours note, edit stylist bios, and rotate the homepage hero image. We record a custom walkthrough video using your actual content and stay on a thirty-day post-launch Slack channel so you are never stuck. If you would rather we handle updates, we offer a low-cost monthly maintenance retainer.
Which booking software do you integrate with?
All of the major ones. We have shipped salon and barbershop sites integrated with Square Appointments, Vagaro, Booksy, Fresha, GlossGenius, Acuity, Schedulicity, StyleSeat, Boulevard, and Mindbody. If your booking platform offers an embed, a deep link, or an API, we connect it so the "Book now" button on every page lands the client one tap from confirming an appointment. If you have not picked a booking platform yet, we will recommend one based on your team size, payout needs, and price point.
What if I do not have professional photos yet?
Most of our beauty and personal care clients come to us with a mix — a few great phone shots, some older shoot photos, and a healthy Instagram archive. We work with what you have and direct you on the rest. We provide a shot list tailored to your services, recommend local photographers we trust, and art-direct the session remotely. For solo operators on a budget, we have a phone-photography brief that produces editorial-quality shots from a window seat and a $40 reflector. Your site will not launch with stock photos of someone else's salon.
Ready to build a website that earns beauty & personal care customers?
Tell us about your business in 90 seconds. We'll send you a custom landing page mockup within 48 hours — yours to keep.
Get a free preview →