How Much Does a Salon Website Cost Cost in 2026? (Honest Breakdown)

If you have called five web designers about a hair and beauty salon website this month, you have probably collected five wildly different quotes. One person offered you a $349 Squarespace template. Another wants $13,000. A "salon marketing partner" promised the moon for $599 per month — paid forever. The numbers feel arbitrary because, on the surface, they are.

This guide cuts through that noise. We will break down what a hair and beauty salon website actually costs in 2026 across four tiers, what you get inside each price band, the hidden expenses owners routinely miss, and a decision framework that tells you which tier you should be shopping in. Whether you rent a single chair, run a 12-stylist studio, or operate a multi-location boutique brand, the math here is the same — only the line items change.

The quick answer: 2026 hair and beauty salon website cost at a glance

Here is the honest range for a real hair and beauty salon website in 2026, not counting paid social spend or influencer collabs:

What drives hair and beauty salon website pricing (it is not "design")

Before we walk the tiers, you need to understand what you are actually buying. The price tag on a salon website is not paying for pixels — it is paying for these underlying components:

• Strategy and information architecture. How service categories (haircuts, color, keratin, extensions, blowouts, nails, waxing) are organized, where the "Book Now" button sits on mobile, and how a bride who searched "bridal hair Brooklyn" lands on a page that actually closes her.
• Conversion copywriting. The difference between "We do balayage" and "Hand-painted balayage by a Redken Master Stylist — from $285, includes gloss and 3-week tone-up" is roughly 2.5x in booked consultations.
• Design and brand systems. Logo treatments, color palettes that match your interior, typography that signals price point, and the trust signals that separate you from the 25 other salons within a 10-block radius.
• Portfolio system. How stylist work is displayed, filtered by service type, and connected to bookings. This is the highest-converting feature on any modern salon site — more on this below.
• Integrations. Booking through Boulevard, Vagaro, Square Appointments, Mindbody, Phorest, Glossgenius, Booker, or Squarespace Scheduling. Plus Instagram feeds, gift card e-commerce, SMS reminders, and loyalty programs.
• Local SEO foundations. Schema markup, neighborhood-specific service pages (bridal hair in Park Slope, balayage in Old Town Scottsdale), Google Business Profile sync, and review collection.

When a $499 template skips four of those six categories, that is where the savings come from — and where the missed bookings come from later.

Tier 1: DIY hair and beauty salon website cost ($0 – $300)

The DIY tier uses platforms like Wix, Squarespace, GoDaddy Website Builder, or a Glossgenius-included microsite. You drag, drop, type, and publish.

What you actually pay

• Platform subscription: $14 – $49 per month ($168 – $588 per year), or free if bundled into your booking software (Glossgenius and Vagaro both include a basic site).
• Domain name: $12 – $20 per year if not bundled.
• Stock photography: $0 if you use free Unsplash beauty shots, $30 – $200 for a small Shutterstock pack — but stock salon photography is glaringly obvious to clients.
• Your time: 25 to 60 hours over two to four weeks. At a master colorist's billing rate of $180/hour at the chair, that is $4,500 to $10,800 in opportunity cost — which is why DIY is almost never as "free" as it looks.

What you get

A working five-page website with a homepage, service menu, about page, contact form, and maybe a gallery block. SSL is included. Mobile rendering is automatic. Most platforms now offer a basic "Book Now" link that opens your booking software in a new tab. You can update menu pricing and photos yourself anytime.

What you do not get

Differentiated design — your site looks like every other Squarespace salon in your zip code. No real SEO setup. Generic stock photos instead of your actual stylist work. No proper portfolio filtering by service or stylist. Instagram feed integration is usually clunky. No gift card e-commerce beyond a basic Stripe link. No bridal landing page that converts.

Pros and cons

Pros: Cheapest possible entry. Full control. Easy to swap a stylist photo when someone joins or leaves. Live within a week.

Cons: Generic appearance signals "low-end" to a $200-balayage client comparing three studios on Instagram. Weak SEO out of the box. Limited integration with booking software beyond a basic embed. Page speed often poor on mobile, which kills conversions when someone is browsing on lunch break.

Tier 2: Customized template hair and beauty salon web design cost ($500 – $1,500)

This tier hires a freelancer or small shop to take a pre-built salon industry template — usually from a Squarespace Circle designer, a Showit template, Divi, or a marketplace like ThemeForest — and customize it with your branding, photos, and services.

What you actually pay

• Template license: $40 – $250 one-time (Showit and Tonic templates run higher than Wix/Squarespace).
• Designer fee: $400 – $1,200 for customization, brand integration, photo placement, and basic SEO setup.
• Hosting: $14 – $30 per month after launch on the parent platform.
• Domain: $12 – $20 per year.
• Stock or basic photography: $0 – $300 (a real shoot is recommended even at this tier).

What you get

A six to ten page website with a proper service menu broken into categories (cuts, color, keratin, extensions, blowouts, nails, waxing), a stylist team page, an embed of your Boulevard or Vagaro booking widget, a contact form, a Google Map, an Instagram feed block, and a simple gift card purchase page. The design is cleaner and more "beauty-looking" than DIY because templates are pre-styled for salons. You usually get one round of revisions.

What you do not get

Original copy that ranks for "bridal hair [city]" or "balayage [city]." Custom photography of your space and team. A real filterable portfolio system. Conversion-tuned bridal landing pages. Service-area pages for neighboring zip codes. The site still looks recognizably template-y to anyone in the industry — and many beauty clients can spot a recycled Showit template instantly.

Real example

A two-chair color studio in Austin paid $1,150 for a customized Showit template through an Etsy designer in 2025. The build took three weeks. The site looked polished, ranked on page 2 for "balayage Austin," and produced six to nine bookings per month directly attributable to the site — about half of what the same studio generated 14 months later after upgrading to a $5,200 custom build with a dedicated bridal page.

Pros and cons

Pros: Massive jump in perceived quality versus DIY. Quick turnaround (two to four weeks). Predictable price. Owner can usually edit menu pricing, stylist photos, and gallery shots after launch.

Cons: Template constraints limit how distinctive you can look — and beauty is a visual industry where distinctiveness is the entire product. Generic structures rarely outrank competitors using the same template. Limited integration depth with Mindbody or Phorest. You often outgrow it within 18 months — right when you are ready to grow into bridal and high-end color services.

Tier 3: Freelance custom hair and beauty salon website cost ($2,000 – $6,000)

This is where most established hair and beauty salon owners should be shopping. A skilled freelance designer/developer builds a custom site — often on Webflow, WordPress, or a static site generator — tailored to your brand aesthetic, services, and clientele. (Look at our Luna Studio showcase for an example of what a real Tier 3 salon site looks like.)

What you actually pay

• Design and development: $1,800 – $4,800 depending on page count and complexity (bridal flows and stylist portfolios add cost).
• Copywriting: $500 – $1,500 if you hire a beauty-focused copywriter; some freelancers bundle basic copy.
• Photography: $600 – $2,000 for a half-day to full-day on-site shoot of the space, team, and recent client work (worth every penny in this industry).
• Hosting: $20 – $60 per month.
• Booking software: $30 – $200 per month for Boulevard, Vagaro, Square Appointments, or Glossgenius integration.

What you get

A 10 to 18 page website with dedicated pages for each major service category (haircuts, color — broken into highlights, balayage, full color and corrective work, keratin and smoothing treatments, extensions, blowouts, men's grooming, nails, waxing, and special occasion styling), a dedicated bridal and wedding page (your highest-margin service deserves its own conversion page), a properly built stylist portfolio system filterable by stylist and by service, an embedded Boulevard or Vagaro booking widget that respects mobile layout, a live Instagram feed pulling your latest work, a gift card e-commerce flow, reviews integration pulling from Google, a walk-in availability indicator if relevant, and basic local SEO with salon-specific schema markup.

What you do not get

Full brand strategy work, custom illustration, video production, advanced two-way Phorest or Mindbody data integration, member-only stylist portals, or aggressive ongoing SEO. Those come at the next tier or as add-ons.

Real example

A five-chair color-focused salon in Denver spent $4,650 on a freelance custom site in early 2026. The package included 14 pages, a dedicated bridal page, a stylist portfolio system with five team members, professional half-day photography of the studio and team, embedded Boulevard booking, a Stripe-powered gift card store, and Aveda partner trust badges. By month four, web-attributed new client bookings had climbed from 11 per month to 38 per month — and bridal inquiries (the highest-margin service) tripled from three to eleven per month.

Pros and cons

Pros: Genuine differentiation from competitors. Real SEO foundation. Honest performance on mobile. Direct relationship with the builder. Can be edited and extended as your team grows and your service menu evolves.

Cons: Quality varies enormously between freelancers — vetting matters, especially their beauty-industry portfolio. Timelines slip more often than agency timelines. Post-launch support is sometimes inconsistent if the freelancer takes on too much new work.

Tier 4: Full custom hair and beauty salon website cost ($5,000 – $18,000+)

The top tier is a studio or agency build — sometimes a small specialist studio that only works with high-end beauty brands, sometimes a full digital marketing agency. The deliverable is a complete brand and digital presence, not just a website.

What you actually pay

• Discovery and strategy: $800 – $2,500 in workshops, audits, and positioning work.
• Brand and design system: $1,500 – $4,500 (often includes logo refresh, color system, type system, photo direction, in-salon collateral).
• Custom development: $3,000 – $8,500 for the build itself, usually on Webflow, headless WordPress, or Next.js.
• Copywriting: $1,500 – $4,500 for full SEO-driven copy across 18 to 45 pages including bridal, individual stylist bios, and editorial content.
• Photography and video: $2,000 – $6,000 for a branded photo shoot of the space, team, and recent client transformations — plus a short hero video.
• Integrations: $500 – $3,500 for Boulevard, Mindbody, or Phorest deep integration, SMS reminders, loyalty program, gift card e-commerce, and analytics setup.

What you get

A 25 to 60 page site that functions as the central conversion machine for a regional or multi-location salon brand. Dedicated location pages for every studio you operate, deep service pages with color theory copy and transparent price ranges, a fully managed bridal experience (often a multi-step inquiry flow with availability calendar, trial booking, and contract sending), individual stylist portfolios with bios and direct-booking buttons, a branded gift card store with custom amounts and digital delivery, a loyalty or membership program landing page, a content hub for editorial pieces (Spring color trends, how to maintain balayage between visits, post-keratin hair care), and an infrastructure that handles traffic spikes when a stylist's reel goes viral.

Real example

A high-end concept salon brand operating three locations across Miami commissioned a $14,200 custom build in 2026. The package included a six-week discovery and brand refresh phase, an Aveda-partner-aligned visual identity, dedicated location pages for each studio, deep Mindbody integration with two-way availability sync, a 25-page bridal experience including downloadable lookbook, individual stylist portfolios for 14 team members, a custom gift card store with co-branded digital cards, and a content hub with 14 launch editorial articles. Within six months, organic traffic doubled, new-client bookings rose from 47 per month to 132 per month, and bridal revenue grew from $18,000/month to $61,000/month.

Pros and cons

Pros: Genuinely category-defining presence in a saturated market. Fully integrated marketing stack. Scalable for additional locations and stylist hires. Strongest long-term SEO and brand equity position.

Cons: Expensive upfront. Longer build timeline (8 to 14 weeks). Requires real internal commitment to provide content, recent client photos with releases signed, and rapid feedback. Overkill for studios with under $400K in annual revenue or single-location boutiques.

The hidden costs nobody quotes upfront

Whatever tier you choose, the sticker price is rarely the final number. These are the line items that surprise hair and beauty salon owners after the contract is signed:

Domain name

$12 to $20 per year for a standard .com. Premium domains (yourcitysalon.com or balayage-yourcity.com) on the aftermarket can run $500 to $5,000 if the keyword version is already owned. Many salon owners end up settling for .salon, .studio, or .beauty TLDs, which run $30 to $90 per year.

Hosting

$15 to $80 per month for shared hosting. $30 to $150 per month for managed WordPress (Kinsta, WP Engine). $39 to $235 per month for Webflow business plans. Squarespace and Wix bundle hosting at $14 to $49 per month. Cheap hosting often costs you 1 to 3 seconds of page load time, which materially hurts conversions on Instagram-driven mobile traffic.

Professional photography

$600 to $2,500 for a half-day to full-day on-site shoot of your space, team in branded aprons, and recent client transformations. This is the single highest-ROI line item on a salon website — generic stock photos of unbranded blonde models make every salon site look identical, and your clients will instantly know. Plan to refresh this annually as your team and signature looks evolve.

Copywriting

$500 to $2,000 if you hire a specialist who understands beauty industry voice, service descriptions that price-anchor without scaring clients off, and bridal copy that closes brides who are comparing three studios. Cheaper general copywriters often produce text that reads fine but does not rank for "balayage [neighborhood]" and does not convert bridal inquiries — a high-margin loss.

Portfolio photo licensing and releases

Often overlooked. Most modern salons rely on client transformation photos for portfolios. You need signed model releases (or watermarked back-of-head shots) to use these legally. Some salon-management platforms handle this; many do not. Budget $0 to $400 to set up a release-collection flow at the chair.

Service-area landing pages

$150 to $400 per page if added later as separate work. A salon in a city with 8 active neighborhoods might end up paying $1,200 to $3,200 retroactively for what could have been built into the initial scope at lower cost.

Ongoing maintenance

$50 to $300 per month for WordPress security updates, plugin updates, uptime monitoring, backups, seasonal menu refreshes, and stylist photo rotations. Webflow and managed platforms reduce this but rarely eliminate it.

Gift card e-commerce

$0 in software fees if you use a Boulevard or Vagaro built-in gift card module, but $300 to $1,200 in development time if you want a custom Stripe-powered store with branded digital delivery. Gift cards are a meaningful revenue stream — most salons see 4% to 9% of annual revenue from gift card sales, and the holiday push alone can move $5,000 to $40,000 depending on shop size.

Call and SMS tracking

$45 to $200 per month for CallRail or similar to track which marketing channel drove phone bookings versus form bookings. Most modern salons need this because Boulevard and Vagaro analytics only capture in-app bookings — not the client who texted from your website's tap-to-text button.

What hair and beauty salon sites actually need vs. nice-to-haves

Most owners over-spec or under-spec their sites because they cannot tell which features move revenue and which are decoration. Here is the honest split.

Non-negotiable: build these or do not bother

• Real online booking embedded or deep-linked. Over 70% of salon clients now book without ever calling. If your site does not have a Book Now button visible on every page — and the click results in an actual reservation, not a contact form — you are losing 30 to 50% of would-be new clients to friction.
• Dedicated service pages by category. Haircuts, color (broken into highlights, balayage, full color, and corrective work), keratin and smoothing, extensions, weddings and events, men's grooming, blowouts, nails, waxing, special occasion styling. One page per major category — not a single bloated "services" page. Each must say what it includes, what it costs (range, not exact), how long it takes, and what differentiates your version.
• Stylist portfolios with Instagram-integrated content. The single highest-converting feature on a modern salon site. Each stylist gets a profile with bio, certifications, a curated gallery of their work, and a direct booking link to their own column. New clients pick a stylist before they pick a salon — make that easy.
• Dedicated bridal and wedding page. Brides convert differently than walk-in color clients — longer consideration window, higher average ticket ($600 to $4,500 depending on trial and party size), more documentation required. A dedicated page with package pricing, trial booking, and inquiry form lifts bridal revenue by 40 to 90% in industry benchmarks.
• Gift card e-commerce. A real purchase flow on your site, not a "call us to buy a gift card" message. Holiday season alone produces 30 to 60% of annual gift card revenue, and clients buying for a friend will not call.
• Live Instagram feed. Auto-pulling your latest reels and posts. Salon clients verify your recent work on Instagram before booking — bringing it onto your site reduces drop-off.
• Walk-in availability display (if applicable). For shops that take walk-ins, a real-time "Open chairs in the next hour" indicator boosts foot traffic 12 to 25%. Phorest and Boulevard both support this via API.
• Trust badges. Cosmetology license, manufacturer partner status (Aveda, Redken, Goldwell, Olaplex Pro Partner), BBB rating, regional industry awards. These signal price-justified expertise.
• Mobile-first performance. Sub-3-second load on a mid-tier Android phone. Instagram traffic is 95%+ mobile, and slow loads bleed clients before they ever see your work.

Nice-to-haves: add if budget allows

• Video hero on homepage. A 15-second loop of clients in the chair, brushwork, color application. Lifts conversion by 12 to 18% in salon benchmarks. Worth $1,500 to $4,000 if budget allows but not mission-critical.
• Membership or loyalty program landing page. Recurring blowout memberships, color clubs, and product-of-the-month flows. High lifetime value if your retention numbers support it.
• Editorial blog or trend hub. Long-term SEO play. Pays off in months 9 to 24. Beauty topics like "How to maintain balayage between visits" and "What to expect from a Brazilian blowout" have meaningful local search volume.
• Color consultation booking flow. A multi-step pre-visit form that asks about current color, allergies, and desired result. Speeds up the chair visit and shows expertise.
• Live chat or chatbot. Useful for shops with admin staff or for after-hours bridal inquiries. Often more friction than help if no one is monitoring.
• Product retail e-commerce. A Shopify embed or full store for take-home shampoo, masks, and styling products. Worth it only if retail is already a 12%+ revenue stream.

Skip these (mostly)

• Image carousels of generic stock model photos.
• "Our salon story" timeline pages older returning clients might appreciate but the algorithm ignores.
• Long generic "our values" pages with no specifics.
• Pop-up email signup forms unless you have a real newsletter strategy with promotions and content.

Year-2 ongoing hair and beauty salon website pricing

The build is one number. Keeping the site alive and producing is another. Here is what year two typically looks like across tiers:

The lesson from the table: a $4,000 upfront site without ongoing investment will plateau in months four to six as your portfolio photos go stale and competitors refresh theirs. A $4,000 site plus $400 to $900 per month in portfolio refreshes, SEO, and content work will keep growing. Pick the budget you can sustain, not the splashy upfront number.

Decision framework: when to DIY vs. hire

Use these guideposts based on the realistic situation of your salon, not your aspirations.

Stay DIY if all of these are true

• You are a solo stylist behind the chair under $120,000 per year in revenue.
• You have under 18 months of operating history.
• Most of your bookings come from Instagram DMs and word-of-mouth referrals.
• You can stomach 30 to 60 hours of your own time on the build.

Move to customized template if

• Annual revenue is $120,000 to $400,000.
• You are losing new clients because prospects "checked the website" before booking and bounced.
• You need to launch in under 30 days for seasonal demand (bridal show season, holiday gift card push, prom season).
• You have $800 to $1,500 of marketing budget you can deploy now.

Move to freelance custom if

• Revenue is $400,000 to $1,800,000.
• You compete against eight or more established salons in your neighborhood.
• You want to start ranking for "balayage [city]" or "bridal hair [city]" terms.
• Bridal, extensions, or color correction is a meaningful and growing share of your revenue.
• You have $3,500 to $6,000 of marketing budget for the build plus $500 to $1,200 per month for ongoing portfolio and SEO work.

Move to full custom if

• Revenue is $1,800,000+ or you operate multiple locations.
• You want to dominate organic search and Instagram-to-booking conversion in your region.
• Integration with Mindbody, Phorest, or a custom membership program is non-negotiable.
• Bridal is or will be a six-figure revenue line that needs its own conversion architecture.
• You have $8,000+ for the build plus $1,500 per month for ongoing growth.

Most of the salon owners who reach out to us about beauty and wellness web design sit in the third bracket — the moment when growing the chair count or adding bridal makes a real website foundational, and a $4,000 to $6,500 custom build pays back in 4 to 8 months.

Three real case studies

Case study 1: Small boutique studio in Brooklyn, NY

Business: Two-chair color-focused studio in Park Slope, Brooklyn. Owner is a Redken-certified colorist with 11 years experience, recently left a high-end Manhattan salon to open her own space with one apprentice.

Site spent: $1,180 on a customized Showit template through an Etsy designer. The template was customized with original copy, integrated with Glossgenius booking, included a Squarespace gift card embed, and pulled the studio's Instagram feed.

Ongoing: $32/month Glossgenius (includes hosting on their microsite engine). $19/month domain and CDN. Self-managed with quarterly photo refresh.

Result: Within 90 days, four to seven new client bookings per month attributed directly to the website. By month 12, monthly revenue had grown from $14,000 to $26,000 and the owner reinvested $5,400 into a freelance custom rebuild with a dedicated balayage landing page.

Verdict: The template was the right tool at the right moment. It bridged her from "Instagram-only" to "real cash flow" without overspending. Upgrading at 12 months was the correct move once the bridal and balayage signals became clear.

Case study 2: Mid-sized salon in Scottsdale, AZ

Business: Six-chair full-service hair and beauty salon in Old Town Scottsdale. $1.4M revenue, four full-time stylists (one Aveda Master), two part-time colorists, one nail tech, one esthetician.

Site spent: $5,400 on a freelance custom build. Included 16 pages (cuts, color subdivided into highlights/balayage/full/corrective, keratin, extensions, blowouts, men's grooming, nails, waxing, bridal, gift cards, team, about, contact, plus three blog launch articles), a stylist portfolio system for seven team members, a dedicated bridal page with downloadable price guide, professional half-day on-site photography of the studio and team, embedded Boulevard booking, and Aveda partner trust signals throughout.

Ongoing: $89/month hosting and maintenance plan. $179/month CallRail for tracking phone bookings. $850/month local SEO and content retainer. Quarterly portfolio refresh shoots at $400 each.

Result: Six months in, web-attributed new client bookings rose from 13 per month to 41 per month. Bridal inquiries — almost zero before launch — climbed to 9 per month at an average ticket of $1,650. The site directly attributed $238,000 in completed services (heavy on bridal and balayage) in the first 12 months against $16,800 in total website-related spend. Revenue crossed $1.95M in year two.

Verdict: The classic sweet-spot story. Mid-tier investment matched the business stage. The bridal page was the single highest-ROI feature — it converted at 22% from inquiry to booked trial, an exceptionally strong number.

Case study 3: Multi-location concept brand in Portland, OR

Business: Three-location lifestyle salon brand in Portland and surrounding suburbs. 24 chairs total, $4.8M revenue, in-house marketing coordinator, Mindbody installed across all locations.

Site spent: $16,800 on a full custom build with a regional studio. Included a brand refresh, dedicated landing pages for each of the three locations with location-specific stylist rosters, deep two-way Mindbody integration with real-time availability, individual stylist portfolios for 22 team members with direct-booking buttons, a 12-page bridal experience including downloadable lookbook and contract sending, a custom gift card store with co-branded digital delivery, a 14-article launch content hub covering bridal prep, color maintenance, and post-keratin care, and an Olaplex Pro Partner trust signal system.

Ongoing: $260/month managed Webflow hosting. $2,400/month SEO and editorial content retainer. $399/month CallRail multi-line tracking. $360/month Mindbody enterprise tier.

Result: In month seven, organic sessions tripled. Web-sourced new client bookings rose from 58 per month to 167 per month by month 11. Bridal monthly revenue grew from $24,000 to $78,000. Cost per acquired new client fell from $94 to $31. The site is now the primary growth channel ahead of paid social and walk-ins.

Verdict: At this scale and across three locations, $16,800 is reasonable infrastructure — not luxury. The compound returns from custom build plus aggressive bridal and SEO investment are unreachable at lower tiers.

Red flags when hiring a salon web designer

Vetting matters more than budget. These are the warning signs that a quote — at any price — should be rejected.

• "$249/month and we own the website." Some agencies build sites on proprietary platforms and hold them hostage. You can never migrate, your SEO equity is captive, and your stylist portfolio is locked. Walk away.
• No salon portfolio or only one example. Salon marketing has specific conversion patterns — bridal flows, portfolio filtering, booking embeds, gift card e-commerce, manufacturer-partner trust signals. A designer who has never built for the beauty industry will miss them.
• Promises specific rankings. "We will get you to #1 for hair salon [city] in 30 days." No one can guarantee rankings, especially in a saturated beauty market. This is either misleading or about to use spammy tactics that will get the site penalized.
• Will not provide references. Three minutes on the phone with two prior salon clients answers more questions than a sales deck ever will.
• Pushes a multi-page contract for a $2,500 build. Disproportionate paperwork to deliverable size usually indicates a sales-driven shop, not a craft-driven one.
• Sub-3-second mobile load time is not in the brief. Performance is not a bonus feature for salons — your Instagram traffic is mobile, and slow loads cost you bookings.
• Cannot articulate how the bridal flow will convert. Bridal is the highest-margin service in most salons. A designer who has not thought through inquiry-to-trial-to-booking flow is not ready for this work.
• No clear ownership of code, copy, and photos. The contract must state explicitly that you own everything — code, design files, copy, photography, model releases, domain, and hosting access — at the end of the engagement.

Putting it together: a realistic 2026 budget

If you are a typical established hair and beauty salon owner budgeting for a real site in 2026, here is the honest line item plan to hit a $6,800 total year-one investment:

1. Custom design and development: $4,000
2. Half-day on-site photography (space, team, recent work): $900
3. Copywriting (8 service pages + bridal + 3 area pages): $900
4. Hosting (year 1): $360
5. Boulevard or Vagaro booking (year 1): $480 (entry tier)
6. Gift card e-commerce setup: $180
7. Domain + SSL: $20

That is a $6,840 all-in number for a site that should produce 22 to 45 new client bookings per month within six months and pay itself back on the third or fourth booked bridal package. Push higher only if your competitive landscape demands it or your revenue justifies a multi-location custom build.

Frequently Asked Questions